‘#23for23’ Awareness Initiative

On 23rd October 2025, India celebrated International Snow Leopard Day with the nationwide ‘#23for23’ campaign.

The campaign encouraged people to engage in 23 minutes of physical activity to raise awareness about snow leopard conservation.

About the Campaign

Aspect	Details
Occasion	Launched during International Snow Leopard Day on 23rd October 2025.
Campaign Name	The campaign was called ‘#23for23’.
Public Activity	Encouraged people to complete 23 minutes of physical activity.
Initiating Body	Initiated by the Global Snow Leopard and Ecosystem Protection Program (GSLEP).

Key Points

Point	Details
First Snow Leopard Census	India’s first-ever snow leopard census, Snow Leopard Population Assessment in India (SPAI), reported 718 individual snow leopards across the Indian Himalayas.
Assessment Method	The census used camera traps and scientific habitat modelling.
GSLEP Link	The initiative marks India’s progress under the Global Snow Leopard and Ecosystem Protection Programme.

Snow Leopard: Conservation Status

Framework	Status
IUCN Red List	Vulnerable.
Wildlife Protection Act, 1972	Listed as a Schedule I species.
CITES	Listed under Appendix I.

Amrit Dharohar Initiative

Component	Details
Launch	Launched in June 2023.
Objective	Promotes conservation, livelihoods, and eco-tourism in Ramsar Sites.
Focus Areas	Focuses on Species and Habitat Conservation, Nature Tourism, Wetlands Livelihood, and Wetlands Carbon.
Implementation	Implemented over three years in collaboration with Central and State Governments, wetland authorities, and conservation organisations.

PT Facts

International Snow Leopard Day: Observed on 23 October.
GSLEP: Stands for Global Snow Leopard and Ecosystem Protection Program.
Habitat: Snow leopards are mainly found in high-altitude Himalayan and trans-Himalayan landscapes.
Assessment Tools: Camera trapping and habitat modelling are used for population assessment of elusive species.

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