02 October, 2019
3 Min Read
GS-II: In last five years, Swachh Bharat mission has captured people’s imagination.
In the last five years, India has transformed from being the highest contributor to global open defecation to torch-bearer for global sanitation.
Key pillars behind the success of SBM:
Political leadership – Inspired by the top leadership and commitment, various chief ministers took up the cause. Leaders at all levels are prime catalysts for large-scale transformations.
Public financing – Over Rs 1 lakh crore was committed to ensuring universal access to sanitation, thereby backing the political will with budgetary support.
Partnerships – SBM (G) partnered with implementers and influencers — national and international development agencies, media houses, civil society, celebrities, as well as all departments/ministries of the government of India.
People’ participation – SBM-G trained over half a million swachhagrahis, who triggered behaviour change in every village in India.
SBM-G brought in a unique blend of young professionals and experienced but driven bureaucrats, and each person became committed to the goal.
Behavior change – SBM-G engaged extensively with the media, leveraging popular culture, and associating Bollywood stars, sportspersons and other influencers to promote the message of sanitation.
Source: THE HINDU
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