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  • 20 July, 2022

  • 5 Min Read



A mascot named Jagriti has been launched by the Department of Consumer Affairs (DoCA) to empower the consumers and to also generate awareness about their rights.

How will Jagriti work?

?It would be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by any consumers.

It would help to generate consumer awareness about the various government initiatives like:

  • Provisions?of Consumer Protection Act 2019
  • Hallmarking
  • National Consumer Helpline toll-free number 1915
  • Provisions?of weights & measures Act
  • Decisions?of the Central Consumer Protection Authority
  • Testimonials?by consumers on grievance redressal

What is the Significance of Jagriti Mascot?

  • In addition to increasing the campaign's presence in digital and multimedia channels, it would heighten consumer rights awareness.
  • It would also be shown with the tagline Jago Grahak Jago in various media campaigns.

Source: PIB

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