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The Union Minister for Finance recently urged FinTech companies to expand their focus on rural India, not merely as a social responsibility but as a business opportunity.This comes amidst evidence of robust growth in the rural consumer market, highlighting its potential to create new markets and contribute significantly to India’s overall economic growth. Understanding the Growth of Rural India as a Consumer Market 1. Growing Rural Markets Outpacing Urban Demand Rural consumer demand is increasing faster than urban demand. Example: The Fast-Moving Consumer Goods (FMCG) sector — companies like Dabur — are witnessing higher growth rates in rural areas than…
27 August, 2025
Rural development