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  • 09 January, 2023

  • 7 Min Read

Ganga Vilas River cruise

Ganga Vilas River cruise

  • The longest river cruise in the world, the "Ganga Vilas," from Varanasi to Dibrugarh via Bangladesh, will take sail on January 13 with Prime Minister Narendra Modi as the master of ceremonies.
  • The luxurious ship, which has room for 80 people, will travel 3200 kilometers in 50 days, traversing through 27 river systems in Bangladesh and India.

Significance of the cruise:

  • The Cruise will examine the enormous resources that our rich river system has to offer.
  • As tourists are able to experience India's spirituality, education, well-being, culture, and biodiversity riches, our rich history will continue to transcend on a worldwide scale.
  • During the 51-day trip stops will be made at 50 tourist destinations, including World Heritage Sites, National Parks, river Ghats, and important cities like Patna in Bihar, Sahibganj in Jharkhand, Kolkata in West Bengal, Dhaka in Bangladesh, and Guwahati in Assam.
  • The ship is built with sustainability concepts at its core and has technologies for noise reduction and pollution-free operations.
  • The growth of this industry would create job opportunities in the hinterland.
  • For maximum exposure and quick growth of this industry in the nation, river tourism circuits will be constructed and connected with the already-existing tourism circuits.

Constraints in Tourism Sector:

  • Promotional and marketing restrictions in the tourism sector: despite growth, online branding and marketing efforts are still fragmented.
  • Poor management of tourist information centers makes it difficult for domestic and international visitors to easily access information.
  • Lack of Skills: A major obstacle to providing guests with a top-notch experience is the scarcity of people who have received proper training for the tourism and hospitality sectors.
  • The sector's expansion is hampered by a shortage of multilingually qualified tour guides and a lack of local awareness of the advantages and obligations of a growing tourism industry.
  • Underutilization of Tourism Potential: In the World Economic Forum's 2019 Travel & Tourism Competitiveness Report, India placed eighth out of 140 nations in terms of cultural resources and business travel, thirteenth in terms of price competitiveness, and fourteenth in terms of natural resources.
  • Despite these excellent scores, India's total tourism competitiveness ranking of 34 indicates that India has not fully capitalized on or promoted the priceless treasures ingrained in its tradition, as other nations do.
  • Infrastructure and Connectivity: Poor connectivity and insufficient infrastructure make it difficult for visitors to several historic places.
  • India also boasts a variety of tourist locations, although there aren't many circuits or portions like the Golden Triangle (Delhi-Agra-Jaipur)

Way Forward

  • One India One Tourism's Approach: Tourism is a multi-ministerial endeavor that occurs both within and across states.
  • Thus, a National Tourism Council is needed, a powerful legislative entity that will enable quick action on issues relating to tourism at the federal and state levels and establish a "One India, One Tourism" philosophy.
  • The construction of infrastructure related to tourism, such as hotels, resorts, equipment, parks, etc., should be classified as "infrastructure" so that loan applications from the promoters can be processed quickly.
  • Developing Skills: It's important to involve local people in tourism by encouraging them to launch small businesses that supply the sector.
  • In order to fully guarantee a seamless tourist transportation experience, all interstate road taxes must be standardized and made payable at a single location. This will make conducting business easier.
  • Given the opportunities, the tourism industry has the potential to resurrect growth and promote India's brand internationally.

Source: The financial express

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