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DAILY NEWS ANALYSIS

  • 29 August, 2022

  • 5 Min Read

One Nation One Fertilizer

One Nation One Fertilizer

Image Source - MyGov

It has been agreed to execute One Nation One Fertilizer by creating a "Single Brand for Fertilizers and Logo" under the fertilizer subsidy program known as the "Pradhanmantri Bhartiya Janurvarak Pariyojna," according to a statement from the Ministry of Chemicals and Fertilizers (PMBJP).

About

  • Beginning on October 2, 2022, the One Nation-One Fertilizer (ONOF) idea will be put into practice.
  • Regardless of the manufacturer, all fertiliser bags, whether they contain urea, di-ammonium phosphate (DAP), muriate of potash (MOP), or NPK, will bear the brand names "Bharat Urea," "Bharat DAP," "Bharat MOP," and "Bharat NPK" (private or public).
  • The idea is included in the Center's Pradhanmantri Bhartiya Janurvarak Pariyojana fertiliser subsidy programme (PM-BJP)
  • Pradhanmantri Bhartiya Janurvarak Pariyojana, a new brand with a subsidised title, will occupy

Benefits

  • By ending the crisscross movement of fertilisers, cutting down on transit time, and guaranteeing fertiliser supply all year long regardless of brand preferences, a single brand name will aid in the lowering of freight costs.
  • Additionally, it will prevent urea from being diverted for industrial use.
  • Because the government provides these products with a significant subsidy that exceeds the maximum retail price, the subsidy programmes will also be noted on the bag

Drawbacks

  • Companies that produce fertiliser will be discouraged from engaging in marketing and brand promotion efforts.
  • They will now only serve as the government's contracted importers and manufacturers.
  • Currently, the corporation is held accountable for any bags or batches of fertilizer that don't adhere to the necessary criteria.
  • However, that might now be entirely transferred to the government

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Source: The Indian Express


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