DAILY NEWS ANALYSIS

GS-II : Government policies and interventions

30 August, 2022
5 Min Read

Swachh Sagar, Surakshit Sagar campaign

Image Source - India Science

The Clean Coast Safe Sea Campaign, also known as Swachh Sagar, Surakshit Sagar, began on the Indian Coasts.

About Clean Coast Safe Sea Campaign

A 75-day citizen-led initiative is being run to collectively improve ocean health.
A cleanliness initiative called "Swachh Sagar, Surakshit Sagar/Clean Coast Safe Sea" will be carried out along the whole coastline of India in collaboration with other charitable groups and the local community.

Involved ministries

Along with numerous departments of the centre and state governments, non-governmental organisations, and educational institutions, this campaign will involve the Ministry of Earth Sciences (MoES), the Ministry of Environment, Forestry, and Climate Change (MoEFCC), the National Service Scheme (NSS), the Indian Coast Guard, and the National Disaster Management Authority (NDMA).

Aim

There will be an effort to increase public awareness of the harm that plastic causes to the environment and the threat that declining ocean health poses to the ecological balance.

3 overarching strategy objectives:

Consume Cautiously
Sort household trash and
Dispose of it responsibly.

Mitram Eco

A smartphone app called "Eco Mitram" has been released to raise awareness of the initiative and to encourage regular people to sign up voluntarily for the beach cleaning effort.

Other comparable steps:

UN campaign for "Coastal Clean Seas"

India has endorsed the UN's "Coastal Clean Seas" initiative.
Numerous initiatives that directly relate to the "Swachh Bharat" concept have been embraced and have shown to be very beneficial

Day of the Global Coastal Cleanup

Every year on the third Saturday in September, people all across the world observe International Coastal Cleanup Day.

India has implemented a statewide ban on single-use plastic beginning on July 1st, 2022, due to the risks posed by plastic trash.

Significance

Sustainable Development Goal 14 and its target 14.1
These initiatives are a broad approach to support efforts to prevent pollution from both land-based and offshore activities, in line with Sustainable Development Goal 14 and its target 14.1.
It seeks to prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution by 2025.

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