Wine tourism

Over 5,000 tourists visited Sula Vineyard facilities in Bengaluru and Nashik on December 24^th 2023, the most on a single day sale of ?85 lakh.

Wine – An alcoholic beverage with alcohol content from 12% or more so of distilled spirits (all by volume).
Production - India’s shares less than 1% in global production, while France, Italy, Spain and the US tops globally.
Maharashtra holds 90% of India’s total wine production.

Over the last few years wine as a category has grown faster than Indian Made Foreign Liquor segment but its share in total alcohol sales in the country is still less than a 1%.

Wine tourism – The growth of home grown brands and the availability of imported wines are driving travel interest to vineyards in India and overseas.
Maharashtra’s Nashik is emerging as the ‘Wine Capital of India’
- It receives more than 3.5 lakh visitors every year.

Sula, India’s largest wine producer, with its 1^st resort at its vineyard in Nashik. Over 3 days in 2023, it received 12,000 visitors who contributed ?2.28 crore in revenue.

Steps taken – Reduction in duties and stepped-up marketing campaigns.
Economic importance - According to International Spirits & Wines Association of India, wine tourism in Nashik has benefitted nearby villages by creating new opportunities like hotel properties, food industry, local farmers and retail merchants.
It also helps Maharashtra to improve state GDP by nearly 20%.

Ghol fish, the State fish of Gujarat whose air bladder is used in the production of wine and beer.

Judima, a home-made rice wine of Assam’s Dimasa tribe has become the 1^st traditional brew in all of northeast to earn a Geographical Indication (GI) tag for its distinct sweet taste.

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