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  • 02 December, 2022

  • 5 Min Read



A recent call for startup applications for registration on the Mentorship, Advisory, Assistance, Resilience, and Growth (MAARG) portal has been issued by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry.

About The MAARG Portal:

  • The National Mentorship Platform by Startup India is the MAARG platform.
  • It is a one-stop platform that enables mentorship for entrepreneurs in a variety of industries, roles, stages, locations, and backgrounds.

Key characteristics:

  • programs for ecosystem enablers to receive mentoring
  • responsive user interface
  • Gratitude for valuable mentors
  • options for voice and video calls

Three steps make to the operationalization of the MAARG Portal:

  • Initially, mentor onboarding
  • 400+ professional mentors from various fields have been successfully launched and implemented.
  • Phase II: Onboarding a startup
  • From November 14, 2022, DPIIT will begin onboarding startups onto the MAARG Portal.
  • Phase III: Establishment of the MAARG Portal and Mentor Matching
  • Final launch where mentors and businesses will be matched Under Phase II, DPIIT has started the onboarding process for startups.


  • Through Artificial Intelligence (AI) based matchmaking, startups may now efficiently interact with academics, industry experts, successful founders, seasoned investors, and other specialists from around the world to receive tailored advice on growth and strategy.

About Startup India:

  • The Government of India launched this flagship program to encourage the startup culture and create a robust, inclusive environment for innovation and entrepreneurship in India.
  • A startup is a business that is started by its founders around a concept or issue that has the potential to have a big economic impact.
  • Since its founding in 2016, Startup India has introduced a number of initiatives with the goal of assisting business owners and changing India into a nation of job creators rather than job seekers.
  • In 2022, India has become the 3rd largest start-up ecosystem in the world after the US and China.

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Source: PIB


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