Poshan Maah 2022

Every year, September is observed as Rashtriya Poshan Maah, or National Nutrition Month, throughout the nation.

Key themes of Poshan Maah 2022:

• The month's events will be focused on important issues including gender-sensitive, water conservation, and management, traditional food for women and children in tribal areas, and Mahila and Swasthya, Bachcha and Shiksha - Poshan Bhi Padhai Bhi.
• Message Distribution: The Ministry of Rural Development (MoRD) is taking advantage of this opportunity to heavily promote vital messages to all target beneficiaries on healthy eating behaviours and practices.
• Building Convergences: The Ministry is also actively examining how to increase ASHA and Anganwadi Workers' participation in meetings of the Village Organization and to develop convergences with other line departments at the state level.
• It consists of a month's worth of events centred on pregnancy care, effective breastfeeding, anaemia, growth monitoring, girls' education, diet, the appropriate age for marriage, hygiene and sanitation, and healthy eating (food fortification).
• The exercises are based on the Jan Andolan Guidelines and the Center on Social and Behavioural Change Communication (SBCC).
• SBCC refers to the methodical application of communication strategies to advance modifications in knowledge, attitudes, norms, beliefs, and behaviours.
• One of Poshan Abhiyaan's tactics is the Jan Andolan.
• On the My Gov portal, a food, and nutrition quiz, as well as a meme contest, will be held.
• At the Statue of Unity in Gujarat, a special form of nutrition park has been developed where visitors can see nutrition-related instruction in addition to having fun.

Meaning of POSHAN Maah

• Through citizen participation, it encourages community mobilization to combat malnutrition among young children and women.
• Everyone's health and nourishment are being ensured by the project.

The National Nutrition Mission (Poshan Abhiyaan) (NNM)

• India's main program for the improvement of children's, pregnant women's, and breastfeeding mothers' nutritional outcomes were introduced in 2018.
• The Government of India's Ministry of Women and Child Development is in charge of implementation.
• Principal Elements: Community mobilisation and public participation are crucial elements of this project (Jan Andolan).
• Government Budgetary Support (50%) and IBRD (World Bank) or other multilateral development banks (50%) each contribute 50% of NNM's funding (MDB).
• The remainder of the government's fiscal support is split as follows: 60% for the Centre, 40% for the States/UTs, 90% for the NER and Himalayan States, and 100% for UTs without a legislature.
• NNM aims to cut back on stunting by 2% year, undernutrition by 2% annually, anaemia (in early children, women, and teenage females), and low birth weight by 2% annually.
• The mission would work to reduce stunting from 38.4% (NFHS-4) to 25% by 2022, even if the goal is to reduce stunting by at least 2% per year (Mission 25 by 2022).
• By activating Poshan Panchayats in villages and making the Gram Panchayat and the Sarpanch the centre of activity, the Ministry of Women & Child Development hopes to transform this Jan Andolan into a Jan Bhagidari.

App to Track POSHAN

• A Poshan Tracker app has been released by the Ministry of Women and Child Development.
• Goal: To improve maternal and child undernutrition by strengthening the implementation constraints across all levels of the nutrition systems.
• It is constructed utilizing centralized data architecture that is compatible with other ministries' and programs’ digital technology platforms.

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