Nai Chetna- Pahal Badlav Ki

• The Ministry of Urban Development recently launched "Nai Chetna-Pahal Badlav Ki," a community-led national campaign against gender discrimination.
• The campaign was also launched in Kerala under the auspices of the Kudumbashree Mission.

What is the Nai Chetna-Pahal Badlav Ki Campaign all about?

• It is a four-week campaign aimed at empowering women to recognise and prevent violence, as well as making them aware of their rights.
• The theme of the activities will be 'Gender equality and gender-based violence.'
• Aim: This will be an annual campaign that will focus on a different gender issue each year. This year's campaign focuses on gender-based violence.

Implementing Organization:

• This campaign will be implemented by all states in collaboration with Civil Society Organizations (CSO) partners, and will be actively carried out at all levels, including states, districts, and blocks, with the participation of community institutions as well as the wider community.

Significance:

• The campaign will bring together all line departments and stakeholders to make a concerted effort to recognize, identify, and address violence issues.

About the Kudumbashree Mission:

• It is a poverty eradication and women empowerment program run by the Kerala government's State Poverty Eradication Mission (SPEM).
• In Malayalam, the name Kudumbashree means 'Family Prosperity.' The name refers to both the 'Kudumbashree Mission' or SPEM and the Kudumbashree Community Network.

What is the purpose of the National Rural Livelihoods Mission?

• It is referred to as the "Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM)."
• It is a government-sponsored program that was launched in June 2011 by the Ministry of Rural Development.
• In FY 2010-11, the government accepted the recommendations of the Prof. Radhakrishna Committee and renamed "The Swarnjayanti Gram SwarozgarYojana (SGSY)" "National Rural Livelihoods Mission (NRLM)."
• Aim: To reduce poverty by enabling poor households to access gainful self-employment and skilled wage employment opportunities, resulting in significant improvements in their livelihoods on a long-term basis, by establishing strong grassroots institutions for the poor.

Sub-Schemes:

The Mahila Kisan Shashaktikaran Pariyojana (MKSP)

• It has been implemented by the Mission to promote agro-ecological practises that increase women farmers' income while lowering input costs and risks

DAY-NRLM is implementing the Start-Up Village Entrepreneurship Programme (SVEP) and the Aajeevika Grameen Express Yojana (AGEY) as part of its non-farm livelihoods strategy (AGEY).

• SVEP seeks to assist rural entrepreneurs in establishing local businesses.
• AGEY was founded in August 2017 with the goal of connecting remote rural villages by providing safe, affordable, and community-monitored rural transportation services.

The Deendayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY):

• The Deendayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY) aims to develop rural youth placement-related skills and place them in relatively higher-wage employment sectors of the economy.

Rural Self-Employment Institutes (RSETIs):

• The Mission, in collaboration with 31 banks and state governments, is supporting Rural Self Employment Institutes (RSETIs) in their efforts to train rural youth for gainful self-employment.

What are the Most Common Causes of Gender-Based Violence?

• Discriminatory social, cultural, or religious laws, norms, and practises that marginalize women and girls and fail to respect their rights are examples of social/political/cultural factors.
• Gender stereotypes are frequently used to justify violence toward women. Men, according to cultural norms, are aggressive, controlling, and dominant, whereas women are docile, subservient, and rely on men as providers. These norms have the potential to foster a culture of outright abuse.
• The breakdown of family, social, and communal structures, as well as disruptions in family roles, frequently expose women and girls to risk and limit coping mechanisms and avenues for protection and redress.
• Access to justice institutions and mechanisms is limited, resulting in a culture of impunity for violence and abuse.
• Inadequate and reasonably priced legal advice and representation.
• There are insufficient victim/survivor and witness protection mechanisms.
• An inadequate legal framework that discriminates against women and girls, including national, traditional, customary, and religious law.

Individual Obstacles:

• Threat or fear of stigma, isolation, and social exclusion, as well as exposure to additional violence at the hands of the perpetrator, community, or authorities, including arrest, detention, ill-treatment, and punishment
• Lack of knowledge about human rights and where to seek redress.

What Effects Does Violence Against Women Have?

• It has a negative impact on all aspects of women's health, including physical, sexual and reproductive, mental, and behavioural health, preventing them from reaching their full potential.
• Violence and the threat of violence have an impact on women's ability to participate actively and on an equal footing in a variety of social and political relationships.
• Workplace harassment and domestic violence have an impact on women's labor-force participation and economic empowerment.
• Girls' educational opportunities and achievements are hampered by sexual harassment.

What can be done to put an end to gender-based violence?

• Gender Based Violence (GBV) can be eradicated through the combined efforts of society, the government, and individuals.
• One of the most important ways of identifying and assisting victims is to train healthcare providers to recognize and respond to gender-based violence.
• The media plays an important role in making GBV visible, advertising solutions, informing policymakers, and educating the public about legal rights and how to recognize and respond to GBV.